For those unfamiliar with the term, MBA in Design Thinking is a way of solving problems that combines the best elements of art and science. It also helps organizations to gain a competitive edge. The design thinking process can be applied to various situations, including product development and marketing strategies.
Design thinking was developed by David Kelley and Tom Kelly, who founded their own company IDEO in the early 1990s. IDEO has become world-famous for its innovative designs that have inspired other companies to follow its example. The design thinking process involves five steps:
Empathise: Learn about your audience so that you can better understand their needs and preferences
Define: Decide on the problem or opportunity that needs solving
Ideate: Generate as many solutions as possible for this problem or opportunity
Prototype: Create small scale models of each solution for testing purposes
Test: Evaluate how effective each prototype is before deciding on which one(s) will be implemented
An MBA in Design Thinking is a master’s degree that provides students with the knowledge and skills to succeed in a very competitive business world. The program focuses on design thinking to develop new ideas, products, and services.
The curriculum consists of core courses that provide students with the necessary tools for identifying problems and creating solutions that solve those problems. Students also take elective courses where they can specialise in a particular area of interest, such as digital marketing or artificial intelligence (AI).
The Role of this program in Business
Design thinking is a framework that helps businesses break down problems and find solutions. It’s a way to approach challenges with a human-centred approach rather than a purely analytical or technical one.
The core tenets of design thinking include empathy, observation, ideation, prototyping and testing — all of which are essential to any business that wants to succeed in today’s complex world.
Why it is essential for business
In an era where everything is changing so quickly, and technology is evolving at an astounding rate, it’s more important than ever for companies to focus on their customers’ needs and experiences. That’s why companies like Apple and Google have adopted design thinking as part of their core business strategy; it allows them to stay ahead of the curve by creating intuitive and accessible products to use.
Design thinking has been used for innovation, growth and entrepreneurship for decades by companies such as Apple, IDEO and Google. It’s also been adopted by many large corporations such as IBM, Microsoft and GE, who use it as a tool to improve their products and services.
Design thinking isn’t just about creating new products or services. It can solve everyday problems within your organisation or even on your team. As a manager, you can use design thinking to:
- Improve team productivity by getting everyone involved in solving problems together
- Generate ideas for new projects or processes
- Find solutions for issues that have been plaguing your company for years
What is covered in the MBA in Design Thinking?
Design thinking has been around for several decades, but David Kelley popularised it at Stanford University’s d.school (the Hasso Plattner Institute of Design at Stanford) in the 1990s. Since then, it has been applied to business by many companies, including IDEO, which pioneered the concept of human-centred design.
The MBA in Design Thinking is a unique program that prepares students to become leaders in the business world. The curriculum focuses on creativity and innovation, two critical qualities for success in today’s business environment. Students learn how to solve problems through critical thinking and design thinking, which provides them with the tools they need to adapt to change, be flexible and respond quickly to new opportunities.
Students learn to apply design thinking by studying case studies and real-world examples. They also get hands-on experience through projects that teach them how to use what they have learned in class. These projects include developing new products or services, designing marketing campaigns, and building entire companies from scratch.
The main reason why many people choose an MBA in Design Thinking is that it offers a wide variety of career opportunities after graduation. For example, graduates can work as entrepreneurs, consultants, or managers at Fortune 500 companies like Google or Apple. An MBA in design thinking also allows students to develop leadership skills to become more effective managers at any level of an organisation — from entry-level positions to executive positions within large corporations.
Top MBA programs for design thinking
Two of the top MBA programs for design thinking are at Stanford University and Harvard Business School.
Stanford University’s Hasso Plattner Institute of Design (d.school) is one of the world’s leading design schools and has been ranked by BusinessWeek as No. 1 in entrepreneurship education. The d.school offers its own master’s degree in design thinking, which was launched in 2011 to help students develop creative skills for innovation and entrepreneurship through a blend of hands-on projects and multidisciplinary collaboration.
At Harvard Business School (HBS), the Center for Design Innovation was established to help solve complex business problems through innovative designs and solutions. The Center offers an MBA elective course called Leading Innovation to help students develop their creative skills through hands-on activities, case studies, industry leaders’ lectures, startup visits, etc.
Wharton offers seven different courses in design thinking, including one specifically geared toward entrepreneurs. The school also has an innovation centre dedicated to helping students develop new products, services and business models.
If you’re looking for an MBA that will help you think about design and innovation differently, Rotman’s program is a great option. It was created by design pioneer David Kelley, who built IDEO into one of the most successful design firms in the world. Rotman combines practical experience with academic theory to give students a deep understanding of using design thinking to solve business problems. Students learn from industry experts and have access to top executives at leading companies like GE.
Columbia Business School is one of the most prestigious business schools globally. It is consistently ranked among the top 10 by Bloomberg Business week and Financial Times. Columbia’s MBA in design thinking program combines design thinking, innovation, entrepreneurship and leadership. The program also includes a unique course on “The Lean LaunchPad,” which teaches students how to apply Eric Ries’ Lean Startup methodology to their ventures.