The MBA in Luxury Brand Management

Home » The MBA in Luxury Brand Management
Louis Vuitton

The MBA in Luxury Brand Management

MBA in Luxury Brand Management

Look good, do well – top brands are attracting top MBAs to help them take their value proposition to market

The MBA in Luxury Brand Management has become popular as the landscape of the luxury industry itself has changed over recent years.  New brands are employing innovative marketing and promotional campaigns that challenge the position of established names.

Big brands are also innovating and exploring new markets beyond their traditional domains. At the same time, more and more people around the world are becoming interested in branded luxury goods.

This has also created greater demand for luxury products, and B-schools around the world are offering interested professionals the chance to be a part of this exciting industry through the MBA in international Luxury Brand Management.

The Luxury Brand Management industry

The hub of the industry, and the core for most new ideas and value-creation around new products, is Europe.

Activity in the industry, though, is obviously not limited to just Europe, as high-street luxury shopping avenues are found in major cities around the world – China (Shanghai / Beijing), UK (London), Italy (Rome / Milan), Russia (Moscow), Japan (Tokyo), U.S. (New York / Chicago / Beverly Hills), France (multiple cities including Paris), Czech Republic (Prague), Australia (Melbourne), Germany (Frankfurt), Canada (Toronto), and Singapore, to name just a few high-activity regions.

In fact, activity in Japan, China, U.S., and Russia surpasses that in Europe. The Luxury Brand Management industry itself has proven itself to be quite resilient, growing to a size of close to EUR 250 billion with double digit growth-rates over the last three years.

Emerging markets are the new frontiers for growth for the industry, and young aspiring managers should find plenty of exciting opportunities in Asia (China, Singapore, India) and Latin America (Brazil and Mexico).

Business Development, Communications, and Marketing are the top functional areas within which big brands are looking at MBA graduates.


List of top schools for the MBA in Luxury Brand Management

The MBA in Luxury Brand Management is a highly specialized program, and the list of schools considered top names for this program offering is significantly different from that of top B-schools in general.

Most of the schools offering the program are therefore European schools. The list of the top schools is as follows: [table id=7 /]

Top schools that focus on luxury management but do not offer an MBA in it

In addition, some top B-schools are also offering wide exposure to luxury and brand management through activities on campus and certification programs: [table id=18 /] The luxury and premium brand management industry is growing and becoming larger each passing day.

As existing names continue to develop strategies to grow their client base further, newer names are aspiring for leadership position with new strategies and products.

The industry offers business managers plenty of opportunities for growth and learning, combined with unparalleled access to glamour that only this industry can provide.

Also on GyanOne
International Experience for INSEAD: Important?

Is International experience for INSEAD important? Is it critical? Does visiting the US for a Read more

RSM MBA Essays And Analysis | New Choice MBA For Indians

Ever travelled more than 500 km in a day, that too on a bike? It's Read more

Two Brothers: BITS Pilani Alums, Cracked INSEAD MBA

Two Brothers. Cracked INSEAD MBA. Together! Singapore and Fontainebleu! Yes, that is incredibly true. Tarun Read more

HEC MiM interview questions and preparation

HEC MiM interview questions | HEC MiM interviews The HEC Master in Management (MiM) program Read more

MBA Reapplication Strategy: What Bschools Look for in Reapplicants?

MBA Reapplicantion Strategy: Top Business schools and the right strategy Applying to business schools and Read more

Slay your admission process like a Pro. Be a part of our network

Meet Inspiring Game Changers who beat all odds to get Top MBA Admits.
Impressed? Itching to get started? Email us now: info [at] gyanone [dot] com.

Thirsty for Guidance? Then you cant miss these
Career Counselling | Admission Tips | Scholarships | Executive MBA | GMAT Preparation

About GyanOne

GyanOne is a leading MBA admissions consulting firm with a proven track record of admissions to top MBA programs globally. Knock off all your career and admissions related queries on our exclusively designed platform here.

3 Responses to “The MBA in Luxury Brand Management”

  • Armaan / / Reply

    This is informative, but do many Indians actually go for MBA in Luxury Brand Management? What is the scope for a job if one comes back to India?

    • Armaan, many Indians do go for the MBA in Luxury Brand Management. The scope for employment in the area has increased exponentially in India over the last decade, though of course it remains confined to the largest cities only. The biggest names in luxury and fashion today have offices in India and offer fantastic positions to MBA graduates.

  • Robert Smith / / Reply

    Thanks! This was a really good article on the MBA in Luxury Management. Luxury Management is pretty niche, so it’s hard to find information on business programs for it. I’m actually interested in studying luxury management but not in Europe. I want to study in an emerging market like India. Are there any options I can look at there? Thank you very much.

Leave a Reply

Your email address will not be published. Required fields are marked *

enter the fold

Join the elite group of other people who signed in on our mailing list.